I find the lines on your sales page a skeptical reader won't believe — and give you the fix for each.
Most pages have a few, and one inflated claim can make a reader discount the true ones next to it. The free teardown shows you yours — or tells you your page is clean.
I audit sales copy for believability — line by line, three questions per line:
- Truth — is the claim true at the size it's stated? Could a reader check it?
- Detail — is something real and specific shown, or just labeled?
- Respect — is the reader left free to decide, or pushed with false pressure?
Every line gets a verdict — solid vague spin hollow — and every verdict comes with its fix, or the question whose answer becomes the fix. Where your copy is vague, I never fill the gap with invented material; I hand you the question that surfaces the real thing.
Teardowns
How working with me goes
1 — The teardown (free). Send me your page. I audit it and send you the read. The teardowns published here show the format and depth you'd get — same method, same verdicts, on your real page.
2 — The full audit. Every line scored on the three axes: what's working and why to protect it, what's weakening the page with the fix for each, and the questions that turn your vague lines into specific ones. You keep the report either way.
3 — The rewrite, from $7,500. I rebuild the page around the claims you can defend — finished copy, the lines that already work still doing their job. Priced to the page: the more volume it carries, the more a lift is worth, the more the rewrite costs. If a lift on your page wouldn't matter to you, I'm not worth it — and I'll say so.
The full offer, including what I won't do →
Want yours run?
Send me the URL. No form, no call, no obligation — you get the read and keep it either way, and it stays private unless you want it published.