Terms
What this site offers
Engineering Persuasion reads sales pages for what a skeptical buyer won't believe, implements agreed changes, and measures them; some engagements are copy rewrites. The site's teardowns and articles are analysis and opinion, offered for reading — they are not advice tailored to your situation.
Engagements
Every paid engagement is confirmed in writing before work begins — scope, price, schedule, and payment terms are stated per project, and that written confirmation governs the work. Case studies and testimonials happen only as agreed in writing with each client.
What I don't promise
I don't guarantee specific business results — conversion rates, revenue, or outcomes. Copy is one input among many in your business, and no one can honestly guarantee what it will do on its own. What I commit to is stated, per project, in writing.
Your copy is yours
On full payment, the rights to delivered copy transfer to the client as the engagement agreement states; I keep none beyond what it states.
The ordinary limits
The site is provided as-is, and to the extent the law allows, I'm not liable for decisions made from reading it. These terms are a plain-language floor, not a substitute for the per-project agreement — and if anything here conflicts with a signed agreement, the agreement wins.