The offer
Copy fails believability three ways — overclaimed, unshown, or pushed — and every failure can cost you twice: the reader who bounces, and the discount a skeptic applies to your true claims after spotting one inflated one. I find both. Here's the ladder, plainly.
1 — The teardown · free
One page, audited, sent to you. Teardowns get published here too — the first is a demonstration on sample copy, live pages follow — always praise first, every negative verdict phrased as possible, never proven, and if it's your page: corrections on request, takedown on request. If you ask me to run yours, it stays private unless you want it out.
2 — The full audit
The complete report: every line scored on truth, detail, and respect; what's working and why to protect it; what's weakening the page, each with a fix direction; and the questions that turn vague lines into specific ones. It includes a few finished sample rewrites so you can judge my taste. The report stands on its own — the questions in it are answerable without me. You keep it whether or not we go further.
What it costs: while I build this practice in public, the full audit is free when you ask for it. That will change; if you're reading this sentence, it hasn't.
3 — The rewrite · from $7,500
The report tells you what to fix; the rewrite is me fixing it. I rebuild the page around the claims you can defend — finished copy, the lines that already work protected. The price scales with the page: the more volume it carries, the more a lift would be worth — a lift I won't promise, which is exactly why the fee is anchored to your own numbers and I show the math before you decide. The math has to be obvious or the answer should be no.
Pages with no traffic yet: the audit will still be true, but the rewrite won't pay for itself — I'll tell you that instead of taking the fee.
What I won't do
- Write testimonials, origin stories, case studies, or "customer" quotes from scratch. Fabricated proof is the exact failure the audit exists to catch.
- Add pressure. No countdowns, no fake scarcity, no shame closes — not in your copy, not in mine. You'll notice this site has none.
- Promise a conversion lift. I can show you where trust leaks and fix the leaks; anyone promising you a specific lift on a page they haven't tested is making the kind of claim I'd flag.